We’re not building pianos here, Ladies & Gentlemen!

Only An Idiot Would Start a T-shirt Line.

These days it seems like everyone and their mother has the perfect idea for a t-shirt. If you browse an on-demand t-shirt site, you’ll see that some people actually do. And a lot more don’t.. In fact, most people who find out we have our own t-shirt line eventually tell us, “Hey, you know what you should do for a t-shirt? You should…” and sometimes they even come up with some good ideas. Plus, it sounds easy. “Hey, just put that on a shirt and sell a million!”. We hoped it was that easy, but as the saying goes:

“In theory, theory and practice are both the same, but in practice they are not.”

The first thing that will hit you, as soon as you actually try to sell some of your masterpieces, is a big wall of “this is way too expensive!“. Some friends & enthusiasts will nonetheless support you, so you proceed regardless. Soon you try to lower your material costs and still maintain the same quality.. well, the only simple way to accomplish that is by buying a huge stock. But you can’t really afford that because you have no real turn-over yet.. hm. The other way is by offering a superior product thereby justifying its higher retail price.

Ok, back to the drawing board. How can we be better? How can we innovate? “You can’t!” many will shout at you. Don’t get discouraged as we got in the beginning.. just try new things out. You’ll learn a lot..

“The way to succeed is to double your failure rate.”

You’ll come up with something new & innovative that works evenutally. We did 😉